The Story Behind FreeByMaria

Why I created FreeByMaria

For me, FreeByMaria began long before there was a product.

I know what it feels like to postpone a gynecological examination because the thought of lying in that chair feels too vulnerable and exposing. I had done it myself.

Then women’s health became deeply personal in another way.

My mother was diagnosed with uterine cancer. Through years of treatment and uncertainty, and eventually losing her in April 2020, I saw just how important it is that women listen to their bodies and seek medical care when they need it.

Before she passed away, I had the chance to tell her about my idea for FreeByMaria.

She believed in it.

She told me it was a good idea because going for check-ups is important — and because cancer can affect women of all ages.

Those words stayed with me.

I wanted to create something that could make one vulnerable moment feel just a little more comfortable, private and dignified.

That idea became FreeByMaria. ❤️

From an idea to a registered design

FreeByMaria started with a simple question: Could a gynecological examination feel a little less exposing?

That question led me to develop a different kind of underwear.

The FreeByMaria design features two overlapping layers of fabric in the gusset, creating a discreet opening that allows access during a gynecological examination while helping the wearer remain covered.

It may look simple — but that simplicity is exactly the point.

I wanted to create something that feels familiar and comfortable to wear, while offering a little more privacy during a moment when many women can feel vulnerable.

The original FreeByMaria design is registered in Norway with the Norwegian Industrial Property Office (Patentstyret), Design No. 087805.

Created with purpose. Designed for women. 🦋

Deisgned for a vulnerable moment

Sometimes, a little more coverage can make a meaningful difference.

FreeByMaria was created to help women feel more comfortable and less exposed during gynecological examinations - without making the experience more complicated.

Feel covered. Feel comfortable. Feel confident.

Made with purpose. For women. ❤️

Thank you for being part of the FreeByMaria journey.

With love,
Maria